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Case Study Marketing Mix Modeling
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
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Marketing Mix Analytics – Impact of Gender Bias
A major discount retailer found that female customers represent over 60% of all purchases, and enjoyed a 15% annual growth rate. But its growth could have been 3% higher had there not been a deterioration of how females were perceived...
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Marketing Mix Model for Women’s Skincare Product
In this analysis, we will be applying predictive modeling for a large women’s skincare brand to determine the relative importance of three media effects: The impact and importance of media spend levels over the Short-Term (<=one year); The impact of...
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