Case Study Gender Equality Advertising

A major discount retailer found that female customers represent over 60% of all purchases, and enjoyed a 15% annual growth rate. But its growth could have been 3% higher had there not been a deterioration of how females were perceived...

In this analysis, we will be applying predictive modeling for a large women’s skincare brand to determine the relative importance of three media effects: The impact and importance of media spend levels over the Short-Term (<=one year); The impact of...