Resources > Case Study Fashion Retail
Case Study Fashion Retail
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
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Market Mix Model – Fashion Store – Millennials – Short and Long-Term Advertising Impact
This department store chain will be referred to as “Fashion Stores” in this study for confidentiality. • For 2021, Fashion Stores’ strategy was to increase its sales and market share among Millennials and away from older age groups. • New...
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