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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Integrated Marketing: Creating Great FSI Advertising
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated...Learn More
Research Shows Radio Advertising may be Most Effective
Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. Can Radio Advertising really Outperform other Media Types? Thanks to the creative...Learn More
Effective Print and Digital Advertising
It seems that all anyone talks about is digital these days. But far from being “dead,” other mediums like print are just as effective as long as the creative is good. Too often print does not receive the same level...Learn More
Can you Find the Waste in your Advertising Spend?
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker. Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...Learn More
Does Likeable Advertising Impact ROAS?
Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics. When we don’t copy-test an ad, we judge the ad based on whether we like it or not. The result is lots of underperforming ads and...Learn More
Super Bowl 2016 Ad Effectiveness – the Worst Five Ads
In our last post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with...Learn More
Super Bowl 2016 Ad Effectiveness: The Truth About the Top Five Ads
Super Bowl 2016 advertising was disappointing, to say the least. Of 61 TV spots evaluated by ABX: Only 22 (36%) were equal to, or above, the “average” ABX Index for TV ads Only eight (13%) were “excellent” based on ABX...Learn More
Competitive Intelligence for Fast Food: Subway’s New Ad Look
Subway’s back, with gusto! Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home. Relating to its slogan, “Founded on Fresh,” the highly effective...Learn More
Advertising Effectiveness for McDonald’s: Hashbrowns or Hashtags?
Does Social Media Integrations Always Produce Higher Advertising Effectiveness Scores? Breakfast All Day advertising scores were strong enough to help McDonald’s creative effectiveness make a comeback! While these scores were higher, they also showed considerable variation due to creative differences. ...Learn More
Battery Wars: Which Wins – Print or Television Advertising?
Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each! See how Energizer and Duracell battle it out. If you're interested in ad effectiveness in other media, visit "Integrated Marketing in All Media."...Learn More
Competitive Intelligence for Restaurants: Olive Garden’s Agency Search
Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business. The client is looking for a more "creative" approach to their ads. Really? Olive Garden's Creative has Always Rated...Learn More