Angela Jeffrey, Author at ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Super Bowl Advertisers - Wake Up!

SUPER BOWL ADS 2024 Were the Weakest in a Decade

PROSPECTIVE 2025 Advertisers: Wake-up! It's About Brand, Message and Action SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super...

TJ Maxx great ad with Gen X women trying on clothes and feeling great. ABX Index 136.

Creating Great Advertising for the Gen X Woman

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

How To Delight Women In Advertising

How to Delight Women in your Advertising

Super Bowl 2024 Cosmetic Advertisers

Evaluating Ads in Unexpected Venues

Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

The Interdependence of Advertising, Storytelling, and Branding

Today's post is an approved reprint of Debbie Laskey's recent post on the topic above. Debbie has two decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing...

Super Bowl 2022 Advertising Effectiveness … and Not so Much

This is Michael J. Wolfe's fifth annual & comprehensive review of Super Bowl advertising effectiveness. Wolfe is CEO of Bottom-Line Analytics, an award-winning market mix modeling and advanced analytics expert who dives into every article he writes with a depth that...

Radio – More Bang for Your Buck?

ABX has long been fascinated by the power of radio. We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective." And today we...

Advertising Effectiveness by TV Spot Length

Special Guest Michael Wolfe, CEO of Bottom-Line Analytics, repurposes his recent article on advertising effectiveness through the efficacy of different Television spot lengths. If you've followed the ABX Advisory, you've seen a number of articles from Michael utilizing his vast talents...

Successfully Portraying Women in Ads in the US, UK, Germany and Japan

Last month's ABX Advisory post, "Positive Portrayals of Females in Ads leads to Financial Gain," announced the major leaps forward advertisers are making in the respectful portrayal of women in advertising. A 2019 ABX longitudinal survey showed an increase in...

Four Tips for Great Radio Advertising with the Best/Worst of 2018

So far, you've seen good and bad Print and OOH ads from 2018 in this column, and today you'll see the same for Radio. To make this analysis really useful, we've contrasted good and bad 2018 spots within Four Tips...