Maximize your sports-related advertising impact, and sales lift, with the ABX Sports Impact Index™.

It is the only ad evaluation solution that provides specialized insights on sports audiences in a single score with 14 KPIs. And, it is the only solution based on the world’s largest database of in-market ads tested across all media channels globally.

The ABX Sports Impact Index™ was unveiled at the ANA Masters of Marketing Conference on October 23, 2025.

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