Maximize your sports-related advertising and sales lift, with the new ABX Sports Impact Index™.

This new Index is the only ad evaluation solution that provides specialized insights on sports audiences in a single score with 14 KPIs. And, it is the only solution based on the world’s largest database of in-market ads tested across all media channels globally.

The ABX Sports Impact Index™ was unveiled at the ANA Masters of Marketing Conference on October 23, 2025. Gary Getto, president of ABX, said the impact of women in sports advertising can generate up to 70% lift in creative effectiveness, especially among fans of women’s sports.

In one case study, the ABX Sports Impact Index was used to test ads for three major brands. The goal was to compare the effectiveness of women in sports-related ads vs. regular brand ads.

Below, we see that the “WIS” (Women in Sports) ads for all three brands had higher ad effectiveness scores across the board than the regular ads — especially in in Reputation and Gender Equality. High scores for Gender Equality help drive both Reputation and Purchase.

Download the presentation to see the other case studies and read the whole story! And connect with us to learn more by filling out the form below.