Missing The Modern Man In Advertising?
Missing The Modern Man In Advertising?
How to Evolve Male & Female Interactions to Drive Creative Impact
“Missing The Modern Man In Advertising? How to Evolve Male & Female Interactions to Drive Creative Impact” was presented on May 7, 2025 at the ANA Brand Masters Conference and via a webinar on July 10, 2025 by Yatisha Forde, Vice President, Insights, Thought Leader, SeeHer, a division of the ANA and Gary Getto, President ABX Advertising Benchmark Index.
Discover key insights from a groundbreaking study that uncovers how modern depictions of men—and their interactions with female characters—can elevate your creative and drive better business results. It includes:
- Intro to ABX and SeeHer
- The ABX Score and GEM®
- Inspiration: Best In Class Portrayals of Female and Male Characters
- Workshop Activity: Advertising Evaluation