Winning Marketing Strategies to Capitalize on Female Fans and Women’s Sports
Winning Marketing Strategies to Capitalize on Female Fans and Women’s Sports
The below recorded webinar was presented on March 26, 2025 by Yatisha Forde, Sr. Director, Insights, Thought Leader, SeeHer, a division of the ANA and Gary Getto, President ABX Advertising Benchmark Index.
They will share strategic insights into what’s working, what’s not, and how to leverage the power of female fandom, advertising portrayals, and branded storytelling in women’s sports to drive impact and sales, including:
- Audience: Female sports fans drive ROI
- Advertising: Character portrayals and themes to complement your brand
- Alignment: Women’s Sports & storytelling from women’s perspectives