If you are from a college or university, or are just an avid student of marketing, we hope you will find these Resources pages of use to you.
ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day, reading trade publications and new academic studies, and conducting research projects. This section is devoted to providing insights and information on many parts of the ad testing process including links to external sources and posts from our ABX Advisory Blog. PDF print-out options are provided on each resource page. The Newsroom provides links to ABX articles and Media Contacts.
If you are from academia and are interested in having a speaker from ABX address your classroom, webinar or symposium, email us at firstname.lastname@example.org. If it is possible for us to be of help, we will be.