The ABX Ad Explorer client portal allows for 24/7 access to your advertising effectiveness measurement so you can make real time creative and media buying decisions. Proprietary technology delivers lightning-quick data analysis, segmented by demographic, category, and media usage for the 14 core KPIs and ABX Gender Equality Index ™ measures.
Survey responses are analyzed to produce the proprietary ABX Index and enable every ad to be compared against every other ad regardless of media type or industry segment. Additional insights are provided by ABX researchers for contextualization. Only ABX provides the robust, omnichannel advertising effectiveness measurement data needed to enable marketing mix modeling to include creative metrics, the most impactful independent variable, in predictive models. To learn more, go to our blog.
