Free Advertising Effectiveness Tips and Insights from ABX 

ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day. Insights can be found in the following News Reases and News Articles.  Media Contact Information follows.

  • News Releases
  • In the News
  • Contact Information

News Releases

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Association of National Advertisers (ANA) and Advertising Benchmark Index (ABX) Win 2017 ESOMAR Research Effectiveness Award: “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media”

The top research award in the world validates that improving gender portrayals in media is not just the right thing to do — it also improves ROI.

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News Articles

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The Greenbook, August 22, 2017

The Myth of Millennial Ad Responsiveness

Are Millennials not as responsive to advertising at commonly believed?  Michael Wolfe challenges this assumption.

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Forbes shows Persil ad in story about 'Likability
Forbes, Feb. 15, 2017

Data Says 'Likability' Not Always Required For Effective Super Bowl Ads

by Will Burns

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Other News Articles:

Contact Information

Contact: Angela Jeffrey, Vice President Brand Management

angie@adbenchmark.com, 214-926-9794

For Interview: JJ Klein, Chairman and CEO; Gary Getto, President

Mini Case Study

One of the world's largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client's advertising.