Free Advertising Effectiveness Tips and Insights from ABX 

ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day. Insights can be found in the following News Releases, News Articles and the new ABX Resources Pages that share internal and external information on advertising effectiveness topics.  Media Contact Information follows.

News Releases

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Association of National Advertisers (ANA) and ABX Win 2017 ESOMAR Research Effectiveness Award: “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media”

The top research award in the world validates that improving gender portrayals in media is not just the right thing to do — it also improves ROI.  Hit Read More for the press release, or go to our resources page on  gender equality in advertising for a summary.

Read More

News Articles

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New York Post and Marketwatch, February 2, 2017

This touchy topic is the talk of the Super Bowl

By  Jillian Berman, Marketwatch

 

Read More
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MarketingDive, February 8, 2018

Report: More women were included in Super Bowl ads, but in lesser roles

by Erica Sweeney, MarketingDive

Read More

ABX Resources Pages on Five Key Topics:

  1.  Advertising Effectiveness Measurement
  2. Integrated Marketing Across All Media Types
  3. Competitive Intelligence in Advertising
  4. Creative Testing for ROAS, ROI and Predictive Analytics
  5. Gender Equality in Advertising 

Other News Articles 2018

Other News Articles 2017

Contact Information

Contact: Angela Jeffrey, Vice President Brand Management

angie@adbenchmark.com, 214-926-9794

For Interview: JJ Klein, Chairman and CEO; Gary Getto, President

Mini Case Study

One of the world's largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client's advertising.