Free Advertising Effectiveness Tips and Insights from ABX 

ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day. Insights can be found in the following News Reases and News Articles.  Media Contact Information follows.

News Releases

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Association of National Advertisers (ANA) and ABX Win 2017 ESOMAR Research Effectiveness Award: “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media”

The top research award in the world validates that improving gender portrayals in media is not just the right thing to do — it also improves ROI.

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News Articles

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New York Post and Marketwatch, February 2, 2017

This touchy topic is the talk of the Super Bowl

By  Jillian Berman, Marketwatch


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MarketingDive, February 8, 2018

Report: More women were included in Super Bowl ads, but in lesser roles

by Erica Sweeney, MarketingDive

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Other News Articles:

Contact Information

Contact: Angela Jeffrey, Vice President Brand Management, 214-926-9794

For Interview: JJ Klein, Chairman and CEO; Gary Getto, President

Mini Case Study

One of the world's largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client's advertising.