Geraghty Brings Experience from Roper Starch, GfK, MRI and IPSOS to ABX
Martin has more than 20 years of experience in the market research space including business development, methodology, product design, operations, client service, analysis and sales. He is a member the ABX Management Group with both client-service and operational responsibilities.
Before joining ABX, Martin held senior management positions at Roper Starch Worldwide, GfK, MRI (Mediamark Research) and Ipsos. At Ipsos, he managed client service covering all aspects of the research process including research design. He managed the development and implementation of several brand and advertising measurement programs across a broad range of business sectors, helping clients maximize marketing objectives and return on investment.
Prior to joining Ipsos, Martin was Vice President at MRI and was involved in business development, day-to-day management and long-term planning and growth for syndicated and custom programs. He also developed and updated the organization’s operational infrastructure to bring new and improved measurements to the marketplace.
Before joining MRI, Martin was a Vice President of Operations at GfK. He managed researchers developing programs to monitor and improve methodologies. He played a key role in overseeing profit responsibility of client programs. Prior to his role at GfK, he was Vice President of Research and Operations at Roper Starch Worldwide.