Data on ads across all channels empower your creative and media teams with unmatched, real-time benchmarking of ALL your ads against a normative database of more than 260,000+ ads globally. The ABX norms are the most comprehensive in the industry and are available by category, media type, brand, competitive set, total population, target audience, media usage, and more. The database is updated daily with currently running ads. Norms are also available for the ABX Gender Equality Index™, which has been tested on well over 150,000 ads globally.
If your company competes globally, up-to-date data on ads across media enable you to know, for the first time, how it is really competing on an international basis. ABX offers the only syndicated measurement capability in 14 countries, which represent ≈90% of the global media spend.
To understand why it's critical to measure every ad in every media type, see our Resources Page, "Integrated Marketing Across All Media Types" and "Competitive Intelligence in Advertising." You'll also find key tips at "Advertising Effectiveness Measurement."
See your advertising measurement omnichannel results on dashboard each day.