ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day. Insights can be found in the following News Releases, News Articles and the new ABX Resources Pages that share internal and external information on advertising effectiveness topics. Media Contact Information follows.
The top research award in the world validates that improving gender portrayals in media is not just the right thing to do — it also improves ROI. Hit Read More for the press release, or go to our resources page on gender equality in advertising for a summary.
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By Jack Neff
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By Pierre Bouvard, Westwood One
By Jack Neff
The Greenbook, Jan. 18, 2017, "What Makes a Great Super Bowl Ad?"
WWD, Jan. 9, 2017, "Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December"
WWD, Dec. 7, 2016, "Kohl’s, Old Navy Tops in ABX Ad Effectiveness Ranking for November"
AdAge, Nov. 28, 2016, "Are Your Ads and TV Shows Defective on Gender Equity? The ANA Has a Tool That Can Help"
WWD, Nov. 4, 2016, "Amazon, Macy’s and Target Garner Top Spots in ABX Effectiveness Report"
The Greenbook, Nov 1, 2016, "New Paradigm for Advertising Effectiveness Research & Measurement"
WWD, Oct 4, 2016, "ABX Adds Gender Equality Measure to Ad Effectiveness Index"
WWD, Sept. 7, 2016, "Wal-Mart, Amazon Score Highest in Ad Effectiveness for August"
Forbes, Aug. 29, 2016, "The Good And The Ugly: Olympics Television Advertising"
WWD, Aug. 3, 2016, "Kohl's, J.C. Penney and Macy's Lead July in ABX's Ad Impact Index"
Forbes, July 28, 2016, "The Good and the Ugly: Insurance Advertising"
WWD, July 11, 2016, "Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June"
Advertising Age, July 5, 2016, "How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists. Unilever's Weed on Gender in Ads and Solving Digital Woes."
Forbes, June 28, 2016, "The Good and the Ugly: Beer Advertising"
Advertising Age, June 20,2016, "The Story Behind Madonna Badger's Women Not Objects Campaign" | Special: Cannes Lions
Advertising Age, June 17, 2016, "ANA Moves to Eliminate Bias Against Women From Ads and Media"
WWD, June 3, 2016, “Kohl’s Tops ABX Advertising Rankings for May.”
WWD, May 3, 2016 – “Wal-Mart, Kohl’s Among Top Retailers in ABX’s Ad Effectiveness Index,”
Advertising Age, May 3, 2016 – “Are Non-Working Cuts Working for Marketers?”
Forbes, Feb. 22, 2016 – “The Data Is Depressing: Very Few Super Bowl Spots Were Likable And Effective.”
Advertising Age, Feb. 10, 2016 - “Lowdown: Which Super Bowl Ads Might Actually Sell Stuff?”
Advertising Age, Feb. 8, 2016 – “Did Loctite Win at Glue With Last Year's Super Bowl Buy?”
Advertising Age, Nov. 25, 2015 – “Survey: Amazon Edges Walmart in Holiday Consumer Spending Plans; Advertising Benchmark Index Finds Retail Giants Tied in Ad Effectiveness.”
Digiday, Sept. 24, 2015 – “The Limited's new campaign features 'real women' in leadership positions.”
Forbes, Sept. 1, 2015 – “McDonald's Chooses Pride Over Peace With Burger King's McWhopper Offer.”
One of the world's largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client's advertising.
ABX Advertising Benchmark Index
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