ABX Newsroom

Free Advertising Effectiveness Tips and Insights from ABX 

ABX is constantly identifying new insights into advertising effectiveness through the analysis of hundreds of ads tested each day. Insights can be found in the following News Releases, News Articles and the new ABX Resources Pages that share internal and external information on advertising effectiveness topics.  Media Contact Information follows.

News Releases

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Association of National Advertisers (ANA) and ABX Win 2017 ESOMAR Research Effectiveness Award: “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media

The top research award in the world validates that improving gender portrayals in media is not just the right thing to do — it also improves ROI.  Hit Read More for the press release, or go to our resources page on  gender equality in advertising for a summary.

Read More

News Articles

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Radio+Television Business Report, November 13, 2019

On Nov. 20, Learn How To Prove Radio Works

Read More

More Recent Articles

Other News Articles 2021

Other News Articles 2020 

Other News Articles 2019

Other News Articles 2018

Other News Articles 2017

Contact Information

Contact: Angela Jeffrey, Vice President Brand Management

angie@adbenchmark.com, 214-926-9794

For Interview: JJ Klein, Chairman and CEO; Gary Getto, President

Mini Case Study

One of the world's largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client's advertising.