To elevate advertising ROI and ROAS, your creative team needs the insights drawn from marketplace reality through fast, accurate, omnichannel feedback.
The ABX Team has helped clients increase their advertising ROI and ROAS through the collection of billions of interview responses in more than 30 countries. It was all was done through wholly-owned technology and a patent-pending visual testing methodology which keeps costs low.
The creative staff of a major beer brand used the same message across online video, OOH and radio ads. While the video and OOH did well, the radio did not.
ABX comparative data showed competitor ads were successful with simple voiceover and minimal background noise. The radio ad was remixed, retaining the copy but simplifying the sound. The remixed spot improved performance by 68%.