Filling a Gaping Hole in the Advertising Measurement Process

ABX identified a gaping hole in the way advertising measurement was done.  Marketers could test only a small percentage of their ads due to slow and expensive legacy systems. Thus, 80-90% of their ad investments were at risk.

ABX partners developed a revolutionary system using internet speed and a unique methodology for omnichannel advertising measurement. The system provides holistic creative measurement for all media types in real time, so marketers can move media investment from poor performing creative to strong. The proprietary system works so well, costs to clients are significantly lower than those of older providers, enabling clients to test and retest ads at will. 

An innovator, ABX now boasts the only global syndicated measurement probram.

Today, ABX clients average a 20% increase in ad effectiveness and a 15% improvement in the predictive accuracy of market mix models at costs a fraction of former budgets.  The wholly-owned ABX research technology is based on a proprietary “Ocular ™” communications survey method that is highly repeatable globally. The ABX team has completed millions of interviews in more than 30 countries.

The senior team has more than 100 years of combined experience covering all aspects of market research, sampling, operations, analysis and software development. It also has more than 25 years of testing TV pilots and manages the longest-running syndicated TV tracker. ABX serves as a research partner to the Association of National Advertisers and the Alliance for Family Entertainment.

The ABX Team

JJ Klein is CEO of ABX advertising measurement.

J. J. Klein

Founder, Chairman & CEO 

JJ Klein has devoted his entire career to developing more valid and reliable information through syndicated and custom longitudinal research programs for Fortune 500's.  

Gary Getto is President of ABX and helped develop smart processes for advertising measurement.

Gary Getto

Co-Founder, President 

Gary was the first to identify the need for the testing of all competitive creative while he was developing an integrated paid and non-paid measurement platform.

Julian Brown is CTO of ABX and responsible for developing fast advertising measurement processes.

Julian Brown

Co-Founder, Chief  Technology Officer

Julian brings 20+ years of software engineering and market research experience to ABX.

Greg Tunstill is CIO for ABX and maintains its technical infrastructure.

Greg Tunstill

Co-Founder, Chief Information Officer

Greg Tunstill, a founder of ABX, is the Chief Information Officer responsible for ABX's technical infrastructure and maintenance.

Mike Alf is VP Software Development at ABX and helped build the ABX Ad Explorer dashboard.

Michael Alf

Co-Founder, Vice President, Software Development

Michael is one of the founders of Ocucom, of which ABX is a division, and has over 20 years’ of software engineering experience in the market research industry

Martin Geraghty is VP Client Services for ABX and brings knowledge from many years with the largest legacy firms.

Martin Geraghty

Vice President, Client Services

Martin has more than 20+ years of experience in the market research space including business development, methodology, product design, operations

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Angela Jeffrey, APR

Vice President, Brand Management

Angela is an internationally known speaker and national award-winning veteran of public relations, advertising and marketing

Peter Moomaw is VP Development for ABX

Dr. Peter Moomaw

Vice President, Development

Peter is the primary developer of operations technology and data analysis. As a chief visionary on the Research and Development team

Jeff Schamel is VP Operations for ABX

Jeff Schamel

Vice President, Operations

Jeff has more than 20 years of market research experience across including project management, client service, operations, production and sales.


Diane Light Waight

Vice President, Business Development

Global Tech-Savvy, Data-Driven Sales, Business Development & Marketing Professional