• ABX advertising measurement covers all ads

     

    Why measure 5% of your ads when you can measure
    100% affordably?

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  • ABX advertising measurement delivers in 24 hours

    Finally!

    Better, faster, low-cost

    advertising measurement.

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  • ABX advertising measurement covers all media types

    Benchmarking every ad, yours and your competitors. With the best norms in the industry!

    LEARN MORE

Image depicts ABX measures all ads omnichannel

Measuring All Ads,
Omnichannel

Digital, TV, Radio, Print, OOH, FSI, Social & More

Image depicts ABX has largest database of advertising performance

Largest Database of Advertising Performance

Billions of Responses

Image shows ABX realtime results correlate to outcomes

Realtime, Affordable, Valid

Correlating to results  and improving market mix models

Image shows ABX developed first-ever Gender Equality Index

  First-ever Gender
Equality Index ™

Based on 20,000 ads, the GEI™ measures bias in advertising

ABX has now analyzed more than 20,000 ads to determine unconscious and conscious gender bias in advertising.  Our Gender Equality Index ™ norms for men, women, boys and girls are the most extensive in the industry.

ABX Chairman JJ Klein discusses new Gender Equality Index JJ Klein, Chairman and CEO, ABX

Why ABX for Advertising Measurement?

Creative is King, but marketers typically test only a small percentage of ad creative due to tight budgets and resources.  Test what you can and fly by the seat or your pants for the rest. That’s the old way.

Today, every ad can work hard and drive business results. Through proprietary, unduplicated technology, ABX provides real-time, affordable advertising measurement for all of your ads, and all your competitors,' across the omnichannel spectrum.

You’ll get accurate results that correlate to outcomes, improve market mix models and help build ROAS and marketing ROI. ABX is a trusted partner to major regional, national and global brands and to the ANA.

Laptop shows ABX Ad Explorer dashboard showcasing data

Revolutionize your Advertising Measurement

with Results in 24-Hours from ABX

Subscribe here to the ABX Advisory Blog
ABX Creative Benchmarking provides the largest national norms
Creative
Benchmarking 

Data on thousands of ads empowers your creative and media teams with real-time benchmarking of ALL your ads against national norms. Replace weak ads with strong.

ABX Custom PreTesting enables you to test multiple versions of ads
Custom
PreTesting

Why risk your advertising investment? With ABX Custom PreTesting, you can afford to test multiple versions of a concept, iterate and retest as needed with 24-hour turn-around.

ABX Custom InMarket Tracking tells you what your customers think
Custom InMarket Tracking

ABX Custom InMarket Tracking tells what customers think; how your advertising is breaking through; and, how it is resonating when paired with your media plan.

ABX Gender Equality Index measure unconscious gender bias in ads
Gender
Equality Index ™

Do your ads present all genders respectfully? ABX invented the Gender Equality Index ™, which is used as the basis of the ANA's #SEEHER Gender Equality Measure ™.